MOUTAI EXPRESS

Moutai Express

Fun Facts on Moutai

In traditional sense, Chinese New Year is much more than just eating dumplings, watching the Spring Festival Gala Evening, or setting off firecrackers...

Historical Imprint on “MOUTAI”

On the brand label of Kweichow Moutai Liquor, we can see that the English name is “KWEICHOW MOUTAI” instead of the literal translation “GUIZHOU MAOTAI”. Why?

Moutai’s Unique Technique Among The World’s Fine Spirits

Each fine spirit has its unique brewing environment, raw materials, distillation method, aging period...

What Do You Eat When Drinking Moutai?

It is known that alcohol should go with dishes, which also fits food, nutrition and health science. Alcohol will...

The Most Mysterious Bouquet

“With ale, leavening, rich aroma of grain such as wheat and rice-like, and a little bit soybean paste; these made a breath of foreign land...

The Aroma of Fine Liquor Gets Better with Time

As a superior Jiang-fragrance baijiu, Kweichow Moutai is very suitable for collecting no matter it is fresh...

Drinking Culture in a Glass

Glass shape is crucial in wine or beverage tasting. Depending on the alcohol strength, fruit component and structure...

The Art of Moutai Liquor Appreciation

Apart from comforting the depth of spirits, tasting fine liquor can also bring simple joy...

The Coming Age of Cocktails for Take-out

Cocktails, originally a kind of flavored beverage offered in particular occasions such as bars or restaurants, can add a sense of atmosphere...

Savoring Fine Spirit with Your Heart

An old Chinese proverb “excellent wine and delicious food” goes, vintage liquor...

Moutai Group Won the Grand Gold and Silver Medals in the CMB Spirits Selection

China’s liquor products won the first place, proving that the level of China’s liquor industry has been in line with international standards...

Significance of 5 Years in the Making of Moutai

What is the Significance of 5 Years? Does it really take 5 years to make a bottle of Moutai?

Auction of Sunflower Moutai along with 78 Years Macallan at Sotheby’s

Premium auction house Sotheby’s is offering its most valuable Moutai lot to date, along with rare Japanese and Scotch whiskies...

Why is Moutai Favored by Chinese Investors?

Under the impacts of the global crisis and market turmoil caused by the pandemic, high-end spirits...

Moutai Liquor and traditional solar terms in Autumn

Moutai yeast starts around the Dragon Boat Festival. The temperature reaches the highest point that is good for yeasting...

Moutai as the Most Valuable Global Brand

Forbes released its 18th Global 2000 List. Kweichow Moutai has climbed 77 places, ranking 342nd this time among the world's largest public companies...