This year's BCB once again brought the international bar scene to Berlin, providing the perfect backdrop for top tier networking for mixology. From 14 to 16 October, over 15,000 visitors and 500 exhibitors around the globe convened to explore innovative products, strengthen business connections and take advantage of the diverse innovations and offerings that is occurring in the industry.  

The atmosphere at BCB was alive filled with the buzz of passionate industry professionals and inspiring conversations. As one of the most prominent gatherings in the global beverage industry, it provided an ideal platform for Moutai to shine. The event fostered a sense of community among industry peers, with connections being made that will undoubtedly last well beyond the exhibition floor. 

At the event, we proudly presented the Moutai MEI concept, embodying harmony, beauty, and goodness. Attendees were enchanted by our flagship products,  with each sip offering a window into our rich heritage,  blending  traditional  craftsmanship with modern business innovations. 

The enthusiastic participation of attendees underscored the growing appreciation for Moutai's artistry and innovation. Many left inspired to incorporate this iconic spirit into their own beverage creations, reflecting the expanding influence and reach of our brand in the business. We extend our heartfelt thanks to everyone who visited us, making this event a memorable celebration of taste and tradition. Until next time, let the spirit of Moutai inspire your adventures in flavour!